For these designers to be so fashion forward, they all come out w/the same seasonal trends. I heard that the editor of vogue looks at each designer’s collection in advance of fashion shows and decides which look is "in".

Magazine editors and fashion buyers/designers watch the market year round, and watch where the trends are headed. Based on what the magazines pick (and all the buyers/designers also subscribe to each magazine) is what is marketed to the general public. The public (believe it or not) actually pick the trends based on what we buy… and based on what we buy helps determine the trends for the next seasons.

After a trend is determined, notice that the celebrities will start to wear them, they will appear in magazines, and sites like www.thefashionbitch.com, IN Style, etc. will start promoting those trends. When the public sees all the promotion for these items, then they buy it, which helps promote the trend. :)

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